With this year’s Oktoberfest in Munich canceled due to the ongoing coronavirus crisis, Sam Adams and Auntie Anne’s have teamed up to help drinkers celebrate with their “Oktoberfest at Home Kit.”
On Monday, the companies announced the release of the kits, which include Samuel Adams’ seasonal OctoberFest beer, ingredients to make Auntie Anne’s signature pretzels, and a slew of other products to help get into the festival spirit.
“Pretzels and beer are at the core of any Oktoberfest celebration, so who better to help us redeem 2020’s celebrations from home than Auntie Anne’s,” Lesya Lysyj, chief marketing officer at Samuel Adams, says. “We’ve joined forces to offer drinkers a one-stop solution to celebrate this year’s Oktoberfest from home, with the help of two brands they know and love.”
The kits are available online now for $89. Each includes a six-pack of Samuel Adams OctoberFest, the ingredients for ten Auntie Anne’s pretzels, an Oktoberfest-inspired recipe book, two steins, four party hats, lederhosen suspenders, and lederhosen-style koozies.
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