What Do You Get When You Stick an Antenna on a Beer Can? Miller Lite’s ‘Cantenna’

Cord-cutters and football fans can now enjoy Sunday night games without resorting to unreliable (and often illegal) streaming sites, thanks to Miller Lite’s new “Cantenna.”

The “can-novation,” as the company describes it, combines a classic Miller Lite can with a built-in digital antenna that will bring live football to TVs free of charge. Miller Lite announced the innovation on Sunday night with a parody of the classic Sunday Primetime song, showcasing the Cantenna and depicting what could happen if you pirate games. (Spoiler: you could end up in prison, according to the video.)

“Streaming live sports can get frustrating and expensive and if cord-cutters want to watch football, they’re often forced to resort to sketchy, unreliable, illegal streaming,” Stephanie Clanfield, associate marketing manager at Miller Lite said in a press release. “Miller Lite is determined to bring you smooth streaming and make your Miller Time a little easier with the new Miller Lite Cantenna.”

The Cantenna arrives at a timely moment, with bars and stadiums largely closed across the country and most football fans restricted to watching games at home. According to the brand’s press release, more than a third of sports fans are watching games online this year.

To get your hands on a Miller Cantenna, fans over 21-years-old can enter the contest at MillerLiteCantenna.com up to October 12. More than 80 Cantennas are up for grabs, according to the official rules for the contest.

The article What Do You Get When You Stick an Antenna on a Beer Can? Miller Lite’s ‘Cantenna’ appeared first on VinePair.

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