Is ‘community commerce’ the silver bullet for beverage’s direct-to-consumer problems? – analysis

In the 1950s, a salesperson at US food storage maker Tupperware hit upon a great idea – instead of wasting time building networks, why don’t we get our consumers to sell product to people they already know?

from Latest Spirits industry news – from just-drinks.com https://ift.tt/38Hc83m
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